The label for fair and sustainable flowers and plants for the conscious consumer.
Fair Flora growers are growers who, in addition to existing certifications such as MPS A, GAP and Socially Qualified, have calculated their footprint of their own accord. They have all done this by using the EcoChain application. This calculation shows exactly what the environmental impact of the cultivated products is.
The Fair Flora label explains this to the grower. In a world in which we are increasingly critical of the use of raw materials, environmental impact, water consumption etc. it is increasingly important to make clear how a product has been created.
Fair Flora offers this possibility: on the website www.fair-flora.com you can see exactly what the environmental impact is of the flower or plant.
Our plants therefore know exactly what our impact is on the environment.
In addition to this transparency, Fair Flora goes a step further:
- For every product sold, CO₂ emissions from the production process and transport to the customer are fully compensated by cooperation with Trees for All: planting forests in Bolivia that store and clean CO₂.
- For each product sold, water consumption is compensated by cooperation with Made Blue: clean drinking water is supplied by large water projects in Africa. The sale of a Fair Flora product equals the realization of 10 liters of clean drinking water in developing countries.
- In addition, Fair Flora has chosen to donate 2.5 euro cents per sold product to a charity. The seven ambassadors of Fair Flora (seven ladies related to the ornamental plant sector) have selected these goals.
With the sale of Fair Flora we make a difference! Not only do we contribute to a better world, thanks to the footprint calculation, the growers also challenge each other to improve and reduce their environmental impact.
We need everyone in the chain to implement these improvements: the customer who purchases our product and the supplier who thinks along and does so in sustainability.
We are happy to cooperate with each other to make Fair Flora a great success!
Fair Flora plants. Now available at FloraStore